The original survey question was highly qualitative, but the results were very telling. The survey question:
“Which five top online social/business networks (please number them in order of effectiveness) have afforded you the most value/results?”
The responses, analysis and implications can be found by clicking on the following link:
http://thenationalnetworker.blogspot.com/2009/11/blue-thing-1-tnnw-surveys-analyses-and_24.html
Just a sampling of the findings:
1. The top two social media were Facebook and Linked In, with Twitter a close third.
2. In the vast majority of cases (> 85%), an individual who choose Linked In as his or her first choice choose Facebook as his or her second choice, and vice versa.
3. The individuals preferring Linked In generally chose it thematically because of the businesslike and focused nature of the platform. High signal-to-noise ratio.
4. The individuals preferring Facebook generally chose it thematically because of the focused nature of the platform, and its relationship -friendly (multimedia) and comprehensive, communicative nature. It is perceived as a mixed business and social medium, each of which aspects is perceived to enhance the other.
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Thank you for participating in our surveys, and for making them so informative and successful.
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