Colleagues:
The best marketing investment? The News Release. The ROI is astounding. See
http://ping.fm/jgon0 for additional information. Marketing to online communities and media groups is indeed effective. BUT: The issue is that you are inherently limiting your exposure to either: 1) information seekers, 2) information exchangers and colleagues, or 3) a “closed circuit” environment. Most of these individuals are not truly prospective clients or customers.
When you launch a well-crafted, keyword-stuffed, optimized News Release, submitted through the proper channels in the best format, you have the potential to reach an audience of prospective clients, customers and referral sources of millions of readers. Doing it properly can catapult your company, its product (or service) and its brand instantly. It is the only way to really promote a product launch, informational webinar, program or a new book.
Do-it-yourselfers fail. They try to save a few dollars on an $80 “press release – it winds up actually costing hundreds more!. The cost to do it professionally and correctly: anywhere from $365.00 to $1,000.00. BUT: One release OPENS THE WORLD TO YOU. A series of releases (perhaps monthly) gets the world to COME TO YOU. http://ping.fm/eTL6H
Get your subscription to TNNW at http://twitlik.com/IN to take advantage of this service.
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