Colleagues:
The best marketing investment? The News Release. The ROI is astounding. See
http://ping.fm/yZCMf for additional information. Marketing to online communities and media groups is indeed effective. BUT: The issue is that you are inherently limiting your exposure to either: 1) information seekers, 2) information exchangers and colleagues, or 3) a “closed circuit” environment. Most of these individuals are not truly prospective clients or customers.
Would you like to see an example? Visit our client’s blog at http://ping.fm/mdcZ7 .
Advertising is helpful, but there are the issues of targeting, production expense, audience size and, of course, credibility.
When you launch a well-crafted, keyword-stuffed, optimized News Release, and it is submitted through the proper channels in the best format, you have the potential to reach an “open circuit” audience of prospective clients, customers and referral sources of millions upon millions of readers. Doing it properly can catapult your company, its product (or service) and its brand instantly. It is the only way to really promote a product launch, informational webinar, program or a new book.
Do-it-yourselfers generally fail. They try to save a few dollars, and wind up with either negligible or negative results. A good release is powerful. The cost to do it professionally and correctly: anywhere from $365.00 to $1,000.00. One release OPENS THE WORLD TO YOU. A series of releases (perhaps monthly) gets the world to COME TO YOU. http://ping.fm/J6YoW
p.s. “free” press releases are usually worth even less than what you pay for them (sarcasm intentional!) Get your subscription to TNNW: http://ping.fm/heEgL
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