Boomers (Baby Boomers, as opposed to the nuclear submarines in Tom Clancy Novels) are inarguably the wealthiest, best educated consumer market sector.
They are a growing percentage of the US population, and their influence, lobbying strength, political and corporate positioning, adaptability and consumer culture makes them a terrific target for your product or service – if you are prepared.
Terri talks about what this very special clientele wants…what they look for…and how to gain access to them in her article “Tips For Marketing to the Spending Generation,” at http://ping.fm/Ec3Yq . Just as importantly, she dispels some pop-culture myths about the limitations and conservative nature of the Boomers. They are flexible, willing to pay for better quality and service, and surprisingly artful at transitioning socially and in their careers.
If you’d like to comment on the article, you can either post your comment right here, or at http://ping.fm/zrb7a In fact, you can do both.
TNNW would like your input on the article, AND we would like to know if you market to Boomers. If you do, what are the most significant “do’s and don’t’s”
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