Please give us your thoughts on this. Can less be more?
Clutter = Attention killer.
Look around. It’s the information overload age. We have more clutter in our lives than ever, attacking us from without and within. Like water or lightening, we humans will tend to follow the simplest and most direct path. Will that path lead to you… or away from you?
Just because you have lots of information to get across doesn’t mean you should put it all out there in front of your audience. The more there is to look at, the less the viewer sees. A simple, well organized presentation of your core information can catch, hold, and build attention better, and lead the viewer to a stronger, better directed response.
Everything can use some de-cluttering. How about the space around this article - is it cluttered? How does that affect you? How about your own newsletters, websites, blogs, advertisements, elevator pitches, package design, etc, etc? I bet you can cut half the clutter there and still get across all your important points. And I bet you get a stronger response too.
It sounds simple, but the impact is significant. Now go de-clutter! [See this article, with an hysterical picture of Jugglin’ Jeff, at http://ping.fm/nNoIF
Questions: How much information is enough? Is there a time focus or “magic number” of printed or spoken words that turns prospects off?
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